MVRDV - San Pellegrino Flagship Factory

San Pellegrino Flagship Factory

MVDRV lifts an old factory out of its existing landscape breathing new life into an industrial working site in the heart of San Pellegrino Terme. An adaptive factory. A Star is Born!

The Experience Lab blends with the surrounding landscape: the valley, the river, the birches and white pebbles. From the inside, connections with nature are made as the star’s arms stretch outwards to the surroundings, offering a sequence of breath-taking panoramas. The ceilings and floors are made of a transparent and slightly reflective material, emphasising the purity of architecture as well as the intentions and ambitions of the brand.


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