The concept designed by MVRDV for developer Glockenweiß convinced the competition committee thanks to its creation of considerably more space for the creative scene than was required in the tender. The masterplan proposes two perimeter buildings at the edges of the urban block, as envisaged by the development plan, but the inner courtyard – originally foreseen as an empty square – will be used for an innovative mix of functions, creating a spatial density that will allow for small-scale interventions and thus guarantee more intimacy as well as diversity.
The ensemble of buildings helps to provide a total of 24,400 square metres of floor space, 6,950 square metres of which will be affordable rental space, offering far more affordable space to the small-scale cultural and creative industries than was originally expected. By introducing different building volumes, a spatially diverse quarter is created with alleys, courtyards, green roofs, and squares. It creates a variety of possibilities for interaction and is an expression of the diversity of its users, while also going beyond the original requirements of the brief with additional functions such as catering, a kindergarten, and conference and exhibition areas.